Translating conservation through innovative materials and insightful marketing
Over the course of eight years, Massive revolutionized SITKA's identity, impact, and approach to marketing.
Sitka Gear
Management / Product Presentation / SITKA + GORE-TEX
Initial contracts for small fix-it jobs segued into larger projects and Massive’s pivotal rebuilding of the brand’s ecommerce site: within six months of its launch, the site outsold its previous iteration by 200 percent. Massive became SITKA’S sole agency of record thereafter. Each new launch of the website, which was redeveloped every few years, outsold the previous; each new catalog outshone the last. Timely, creative, well-researched, and innovative, Massive’s apex-predator ethos informed proposals for packaging, catalogs, website design, and cohesive brand management, directing SITKA’s stratospheric trajectory and securing it as the industry leader.
It was important to situate SITKA creatively within the competitive hunting-gear market, both to justify product price points and to moor it visually and strategically in the philosophical foundation of its audience.
Massive's curated video, website designs, annual catalog production, and brand-identity materials all employed stunning imagery, intuitive ecommerce, succinct copy, and simplicity. Showcasing the range of pinnacle products, the brand touchpoints all cohesively spoke in the humble language of nature itself: practical utilitarianism in sweeping concert with the organic effortlessness of synergistic design.
Equal parts magazine and product guide, SITKA’s catalogs are built upon the foundational thought leadership that defines the brand and the moral compass that guides it.
With Massive's 2016 website redesign, SITKA Gear saw more than a 200% increase in e-commerce sales.
SITKA never stops developing better ways to outfit for the outdoors, and its bar is set high for a reason: gear failure in the wild can be deadly. While not every product is a winner, the brand experiments, tests, improves, and reimagines to ensure a level of performance unparalleled in the industry. In GORE-TEX, SITKA found an equally resilient, dependable partner, both in its commitment toward continual technical evolution and shared mission to accept nothing short of absolute excellence.
A primary purveyor of its products and groundbreaking leader in the strategic marketing of them, SITKA eventually outsold GORE-TEX itself. As SITKA's agency of record during this profound period of development, Massive provided additional consultation to the GORE-TEX marketing team, offering insight and creative direction so that the manufacturing giant might find the same unmitigated success.
