At Massive, we’re people people. We recognize that the only way to develop brands alive with that elusive je ne sais quoi that demands both attention and action is to truly understand the people they impact. So, we listen. We research. We develop close relationships with our clients and their communities. And then, we deliver. From planning through execution, Massive designs compelling strategies to launch, grow, and refine brands throughout the scope of their life cycle. And we do it again and again.
By nature, a brand is the sum of parts both company and customer. A marriage between purpose and promotion, branding communicates a company’s values, mission, and intentions, while respecting regionality, community, and place-based strengths to situate itself in changeable markets both digital and traditional. An effective brand strategy synergizes all of these movable parts to create a dynamic identity capable of shapeshifting from one brand experience to the next.
Strategery is key: You have to know where you want to end up before planning how you’ll get there. During this stage of branding, questions regarding values, purpose, audience, market, and competition are asked and answered. Data collected then informs the guiding principles for every subsequent step we take in development and application.
Brand identity encompasses all of the perceivable elements that define it. Most effective when imbued with the same dynamism as human identity, a brand’s identity should allow room for evolution, market repositioning, and nuanced style changes to palette, voice, typography, iconography, imagery, and more. If a brand can change all of these and remain recognizable, our work has achieved its goal.
Branding graces everything from packaging to letterhead to social media. As a comprehensive graphic design agency, Massive envisions, builds, and manages aesthetically compelling brands that reflect the myriad facets of a company’s identity to speak eloquently and authoritatively to its audience. Whether we’re writing copy, defining style guidelines, securing imagery, editing video, or developing ads, we ensure each application is elegantly situated within your cohesive brand identity.
Now more prevalent than print, digital platforms are defining marketings march forward. Whether good or bad, we engage with more of the world through our cell phones than our senses. When brands need to navigate digital environments, grow socials, or create multimedia presence, Massive can provide comprehensive digital solutions.
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