Video advertising: the original paperless statement
Originally founded in the early 1900s as Security Bank and Trust, Bozeman, Montana’s First Security Bank has been a trusted financial institution in the Gallatin Valley for more than a century. Locally owned and operated, First Security Bank joined Glacier Bank in 2018 to gain access to the larger banking family’s considerable resources and stability, while retaining its personnel and community independence. First Security sought Massive’s assistance spearheading video promotion across a range of traditional and digital outlets to ensure its continued status as a dominant regional bank.
First Security Bank
Video Advertising
Following its acquisition by Glacier Bancorp, Inc., a bank holding company headquartered in Kalispell, Montana, First Security Bank required a video media presence across local traditional and digital channels. For the past nine years, Massive has infused First Security Bank’s brand identity with creative digital, video, animation, and multimedia assets for use across traditional outlets, video-sharing sites like YouTube, and social media platforms that set the local banking institution apart while adhering to highly regulated industry guidelines.